[virtual] ink...



it’s kind of like dressing for success. you can’t wear a great suit and tie, and then sport loafers
on your feet under the table. branding is about a unified perspective — and an honest one.

i have heard it described as a brand “toolbox” of elements that we create from. images; words;
typography; color; icons; tone of voice; music; lighting; scent. strategy defines how we
focus our infinite communication tools for maximum brand muscle.

anticipate your audience. never lose sight of your values; your brand platform; and your brand’s
unique personality. use the inherent strengths of the various media to hone your message
accordingly. and present an authentic, dynamic brand presence across all major touchpoints.
this, i believe, is our charge.




competencies. markets. & media touchpoints.

brand advertising & design | consumer advertising & promotion | brand strategy & comprehensive
cross-platform implementation | pharmaceutical advertising: professional, managed markets, consumer 

branding across all media channels including digital | print | video | 
conventions | packaging | exhibits | environmental

market sectors including communications | entertainment | publishing | tourism | culinary |
finance | healthcare | e-marketplace |
fashion | retail | corporate | luxury | social media | non-profit