[virtual] ink...



it’s kind of like dressing for success. you can’t wear a great suit and tie, and then sport loafers
on your feet under the table. branding is about a unified perspective — and an honest one.

i have heard it described as a brand “toolbox” of elements that we create from. images; words;
typography; color; icons; tone of voice; music; lighting; scent. strategy defines how we
focus our infinite communication tools for maximum brand muscle.

anticipate your audience. never lose sight of your values; your brand platform; and your brand’s
unique personality. use the inherent strengths of the various media to hone your message
accordingly. and present an authentic, dynamic brand presence across all major touchpoints.
this, i believe, is our charge.




competencies. markets. & media touchpoints.

brand advertising & design | pharmaceutical advertising: professional, managed markets, dtc  
consumer advertising & promotion | brand strategy | identity & standards

branding across all media channels including digital | print | video  
conventions | packaging | exhibits | environmental

market sectors including healthcare | entertainment | style | fashion | corporate | luxury  
publishing | e-marketplace |  social media |  non-profit